Johnny B. Dope is best described as a styling product that holds like a gel but is pliable like pomade. The 90s generation product originally made in 1997 is now back. Benefits: Johnny B. Dope Texture Gel will mold the most difficult hair, straight or curly, to a precise, elegant finish. Never sticky or stiff! Just the right amount of control with a brilliant finish! How to use: Rub between hands, apply evenly to wet or dry hair, and style as desired. For best results, blow-dry hair. About Johnny B. Established in 1994, Johnny B. Hair Care is dedicated to providing the best quality products to men who visit barbershops and salons. The Johnny B. brand has been built strategically, emphasizing styling products and analyzing consumer preferences. At Johnny B. Hair Care, we are all about authenticity. Weve been making the finest mens grooming products for over 20 years. We are fueled by our passion.