Transform your hair in 7 days with Initialiste. Our 1st skincare-inspired super serum that acts on the four attributes of total hair beauty: 1. Strength 2. Shine 3. Softness 4. Substance 9 out of 10 women* saw a visible difference in their hair texture after one week. With continued usage, your hair stays healthier from root to tip allowing it to grow longer with 93% less breakage.** The new Must-Have for all hair types. Maximize the potential length of your hair. Keep it longer and stronger as it grows. 89% agreed that their hair is SHINIER 87% felt that their hair is thicker with MORE SUBSTANCE 86% felt that their hair is STRONGER and SOFTER to the touch *Consumer use test over 7 days **In a brushing test compared to a non-conditioning shampoo Reduces breakage so hair can grow longer.